Les Miserables - Behind the scenes EPK

Project: Les Miserables - Behind the scenes EPK Client: Universal Picture Production / Studio: Evil Twin

Creative Director: Karim Youssef Producer: Kristin Armfield, Harri Mark Motion / Edit: Karim Youssef

Les Miserables - Behind the scenes EPK is an entertainment campaign for Universal Picture, built at the intersection of entertainment marketing, social storytelling, and cinematic campaign craft. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Evil Twin anchored production, giving the work the finish, discipline, and executional control it needed to land.

On Les Miserables - Behind the scenes EPK, Karim Youssef's contribution lived in the campaign's visual pressure: translating the world of the title into CGI, art direction, motion, and pacing that could hit quickly while still feeling cinematic.

The campaign had to compress a larger story world into an immediate hook. Pace, image, tone, and timing did the heavy lifting, making the piece feel bigger than the asset itself.

The result is campaign work built for momentum: cinematic enough to feel premium, direct enough to work in the feed, and sharp enough to carry the title.

The craft sits in the rhythm: how the image moves, where the edit breathes, how the design supports the subject, and how the final piece keeps momentum without feeling rushed.

The media leads with the audience-facing piece, then opens into the campaign craft behind the hook.