Les Miserables - Behind the scenes EPK

Blue teamed with Evil Twin to produce a dynamic BTS Electronic Press Kit (EPK) for Universal’s cinematic adaptation of Les Misérables. Our role encompassed concept development, narrative structure, editorial sequencing, creative motion design, and final delivery—designed to authentically capture the behind-the-scenes magic and bring media outlets closer to the film’s artistry.

Illuminate storytelling

Highlight directorial vision, cast performance, and production design via candid interviews and on-set footage.

Craft a narrative arc

Weaved interviews—cast and crew insights—around thematic, emotional, and technical pillars of the film.

Visual cohesion

Designed motion graphics that echoed the film’s visual identity—subtle elegance, lyric-themed overlays, tonal pacing.

Timely delivery

Ensured final EPK versions were ready ahead of press screenings, trailers, and marketing blitz — delivering on a tight schedule.

Execution: The Creative Journey

1. Editing & Storytelling

• Assembled a polished narrative sequence integrating voiceover, interviews, and performance simulations.

  
  

2. Design & Graphics

• Created motion typographic elements—Lyric cues, credits, chapter captions—layered on key film moments, all in a style that honors the movie’s grand mood.

  
  

3. Color & Audio Sync

• Seamlessly matched audio score, dialogue excerpts, and behind-the-scenes ambiance for maximum impact.

  
  

4. Media-Ready Deliverables

• Produced multiple EPK cuts (full length, highlight reel, social snippets) to support press embargo requirements and distribution via digital media portals.

  
  

“Blue’s BTS EPK elevated Les Misérables’ narrative, giving us a press asset that felt cinematic, emotive, and utterly aligned with the film’s soul.” — Universal Marketing Lead