Kaden - Black Light

Project: Kaden - Black Light Client: Kaden Agency: Parallax

Creative Director: Karim Youssef Director: Val Rassi Art Direction: Karim Youssef Studio: Blue Studios Caemra & Post: Karim Youssef & Val Rassi

Kaden - Black Light is a music campaign for Kaden, built at the intersection of music, motion, release strategy, and visual identity. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

Parallax anchored the agency side, turning the client brief into a focused creative direction and production plan.

Kaden - Black Light is a creative project for Kaden in partnership with Parallax, shaped as a connected experience rather than a collection of separate deliverables.

The campaign had to translate sound and artist identity into visual momentum: quick to read, emotionally specific, and built to support the release without flattening the music into decoration.

The result is a campaign asset that treats music as both subject and engine, using motion, edit, and image to carry the rhythm of the release.

The visual system was built to follow the energy of the track, giving the release a campaign language that could move quickly while still feeling tied to the artist.

The media is best read like a release system: finished motion first, then the supporting frames and production details that show how the campaign language was built.