Microsoft - Gig of a lifetime

In partnership with Microsoft and the reality series “Gig of a Lifetime”, Blue crafted a branded promo music video for the winning band Within Reason and their single “We’ll Have It All.” This high-energy spot was designed to launch across broadcast and digital, spotlighting new talent while aligning with Microsoft’s Surface tablet brand campaign.

Set against iconic Los Angeles backdrops—including rooftop skyline views, downtown interiors, and streets lined with palm trees—we blended performance, lifestyle footage, and sleek product visuals to reinforce the message of creative empowerment. The phrase “Surfacing New Talent” framed the campaign, serving both as a call to action and a branding anchor. Microsoft’s Surface tablet was woven throughout as a visual and narrative tool—appearing in wide shots, UI overlays, and as a metaphorical bridge between hustle and opportunity.

From live vocals to dynamic edits, the final 30-second promo emphasized the authenticity and potential of emerging artists while reflecting Microsoft’s forward-thinking ethos. The campaign aired nationally on Grammy weekend via a Microsoft broadcast media buy and received organic coverage in Billboard, Adweek, and CNET, boosting the band’s visibility and reinforcing Microsoft’s cultural edge.