Justin Bieber - Believe Acoustic

KiX
Jan 15, 2015
1 min read

Blue teamed up with Evil Twin Productions to create a punchy, high-energy TV promo for Believe Acoustic, the stripped-down follow-up to Justin Bieber’s chart-topping album Believe. The goal was to channel the emotional intimacy of the acoustic sessions while delivering the same splashy appeal his fanbase had come to expect.

The creative approach drew heavily from the visual language of the album artwork—grunge textures, ink splatter elements, and bold typography layered over saturated performance footage. We built the promo around Justin’s live acoustic performance visuals, leaning into the rawness and warmth of the musical reinterpretations while stylizing the visuals with bursts of animated paint smears and digital brush textures.

A dynamic visual rhythm was established by pacing graphics and cuts with the beat of the music. Every title card—highlighting the album’s tracklist, Target-exclusive pricing, and #1 chart status—was treated with kinetic transitions and gritty splashes of yellow and white to match the album’s color scheme. Live footage was subtly graded and framed to enhance the sense of intimacy, with lighting flares and crowd silhouettes enhancing the concert energy.

The end result was a campaign that felt personal yet pop-forward, celebrating Bieber’s acoustic artistry while maintaining the brand aesthetic that resonated with his global audience. The spot aired across major broadcast and digital platforms and played a key role in amplifying the album’s successful release.

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