Ematic - eGLIDE PRIMA

KiX
Jan 15, 2014
1 min read

Updated: Jul 9

Blue partnered with Ematic, a challenger brand in the tablet space, to produce a high-energy 30-second promo for the launch of their eGlide Prima Android tablet. Positioned as a sleek and ultra-affordable alternative in a crowded market, the product needed a visual identity that punched above its weight.

We leaned into motion design rooted in tech futurism—an explosive glass-shatter opener introduces the product name in neon green, followed by rapid-fire spec callouts and UI highlights floating in a dynamic 3D network. The visual language evokes speed, connectivity, and accessibility, while the slick 3D animation reinforces legitimacy and forward motion.

Working with limited assets, we developed a product-centric animation pipeline that built the entire spot from scratch in CG. From modeling the tablet to animating the Android mascot, everything was crafted to deliver maximal polish and energy while staying true to Ematic’s budget-conscious brand identity. The resulting spot was distributed online, across retail kiosks, and through select digital placements.

This campaign helped elevate Ematic’s presence during a competitive product season, highlighting eGlide Prima as a feature-rich, Android-powered solution for everyday users—without the premium price tag.

The campaign showcases features like a 7” HD screen, Android OS integration, and Google Play compatibility—all wrapped in a motion-driven visual style meant to rival big tech aesthetics. “The goal was to show that affordability doesn’t mean compromise,” said Blue’s lead animator on the project. “Every frame was engineered to elevate the product’s perception.”

Comments