Phantom Under Water - Flux Installment

Jan 15, 2012
2 min read

Updated: Jun 8

Project: Phantom Under Water - Flux Installment Client: Flux

Creative Director: Karim Youssef Director: Scott Rhea Studio: Blue Studio VFX & Edit: Karim Youssef Cinematography: Christopher Peterson Music & Audio: Karim Youssef

Phantom Under Water - Flux Installment is a creative project for Flux, built at the intersection of technology, interaction design, and emerging creative systems. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.

The work was shaped around Flux's audience, message, and media context, with each creative choice serving the final use case.

On Phantom Under Water - Flux Installment, Karim Youssef's hand shows up in the craft layer: the way image, motion, edit, and finish turn the assignment from a set of assets into a coherent piece of communication.

https://video.wixstatic.com/video/8d9b7c_6b9c00e5d37b4c0185e072dbb08a5312/1080p/mp4/file.mp4

Karim, in collaboration with creative visionary Scott Rhea, unveiled a surreal, slow-motion underwater performance for the annual Flux art experience at Soho House Hollywood. It featured a sculptural performance captured in elegant, slowed-down motion and projected seamlessly across a 25-foot overhead screen in an immersive visual environment. Harnessing real-time projection on curved surfaces and synchronized light and movement, the piece transformed Soho House into an oceanic abyss—encapsulating viewers in fluid, hypnotic motion. This collaboration pushed the boundaries of gallery art and experiential design, marking a bold evolution of live performance merged with high-end projection technology. No formal awards have been announced, but the project has joined Soho House’s respected series of immersive visual installations, receiving acclaim among members and peers.

The campaign had to translate sound and artist identity into visual momentum: quick to read, emotionally specific, and built to support the release without flattening the music into decoration.

The result is a focused creative piece with a clear idea, a disciplined visual system, and enough craft to hold attention past the first look.

The craft is in the translation from idea to finished form: keeping the concept intact while making every image, transition, and interaction earn its place.

The media is placed as part of the read, not as an afterthought: finished work first, then the details that explain the choices behind it.

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