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Carina Round - The Last Time

  • Jan 15, 2012
  • 1 min read

Updated: Jul 12

Project: Carina Round - The Last Time Client: Carina Round


Creative Director: Karim Youssef Director: Scott Rhea Studio: Blue Studios VFX: Karim Youssef Cinematography: Christopher Peterson


Carina Round - The Last Time is a music campaign for Carina Round, built at the intersection of music, motion, release strategy, and visual identity. The work needed a clear idea first, then enough craft and structure to make that idea read inside the format it was made for.




The work was shaped around Carina Round's audience, message, and media context, with each creative choice serving the final use case.



Carina Round - The Last Time is a immersive experience for Carina Round, shaped as a connected experience rather than a collection of separate deliverables.


Blue Studios brought strategy, creative direction, design, technology, production, and post together around one clear audience-facing idea.



The campaign had to translate sound and artist identity into visual momentum: quick to read, emotionally specific, and built to support the release without flattening the music into decoration.



The result is a campaign asset that treats music as both subject and engine, using motion, edit, and image to carry the rhythm of the release.



The visual system was built to follow the energy of the track, giving the release a campaign language that could move quickly while still feeling tied to the artist.



The media is best read like a release system: finished motion first, then the supporting frames and production details that show how the campaign language was built.


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By Karim youssef - Blue Studios, LLC © 2011

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