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Karim Youssef
Creative Director. Experience Designer. Storyteller. Tech-Driven Brand Architect.
My portfolio showcases my extensive experience as a 360 Creative Director, with a focus on 360 marketing and production. It highlights my skills in ABTL and BTL marketing, spanning Digital, Social, and Experiential platforms.
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Skillfully crafts visual storytelling and intuitive user experiences, transforming ideas into seamless realities across traditional and emerging platforms—including AR, VR, XR, and AI.
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Brings a sharp eye for design systems and detail, blending aesthetics with UX/UI best practices to create interfaces that are both beautiful and purposeful.
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Equally effective working independently or leading multi-disciplinary teams, fostering collaboration through a balance of humility, expertise, and clear creative direction.
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Engages clients with clarity and passion, translating complex ideas—whether product interfaces or campaign concepts—into emotionally resonant, user-centered narratives that are both clear and compelling.
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Relentlessly curious and self-driven, always pushing creative boundaries while staying grounded in strategy and user behavior.
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Manages projects with precision and flexibility, ensuring every experience is not just innovative, usable, intuitive, and culturally relevant.
I’m an award-winning Creative Director specializing in crafting innovative, culturally resonant ideas across ATL, BTL, digital, social, television, and immersive platforms. I lead cross-functional teams in developing bold, strategic, creative solutions that align seamlessly with client objectives. Whether concepting breakthrough campaigns or directing large-scale productions, I collaborate closely with copywriters, designers, and strategists to bring ideas to life—and take pride in presenting work that not only wins over clients but also earns recognition across the industry.
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